When Prosperity asked its clients this year how likely they were to recommend the firm, the answer was the strongest in its history. The firm's Net Promoter Score climbed to 68, up 13 points on last year and well ahead of the professional services benchmark of 50.
Behind the number, clients pointed to three things consistently: the long-standing relationships they have with their advisers, the advice they receive being shaped around their circumstances rather than a template, and the convenience of having business advisory, accounting, corporate assurance, wealth management and salary packaging working together under one roof.
Several clients said they had already referred family, friends or colleagues. Others spoke about their adviser stepping in quickly when it mattered most, explaining complex matters in plain language, or coordinating across teams so the client only had to ask once.
Prosperity CEO and Founder Allan McKeown said the result is a reflection of the relationships the team builds.
"What our clients keep telling us is that they value the person they call, the adviser who knows their situation, and the fact that someone always picks up the next part of the conversation," he said.
"That isn't a marketing line. It's the actual reason people stay, and the reason they refer their family and friends to us. When a client tells us they trust us with the people closest to them, that's the most meaningful measure of how we're doing."
Mr McKeown said the result reflects the kind of firm Prosperity has set out to be.
We've always believed that good advice starts with a real relationship. This year's result tells us we're living up to that, and it's a credit to every person on our team who makes it true, day in, day out.
— Allan McKeown
What clients told us
Three themes ran through Prosperity's NPS feedback this year.
- Trusted relationships. Clients spoke about advisers who know them, stay with them over time, respond quickly when something matters, and explain things in language that makes sense.
- Personalised advice. Clients said the advice they receive is shaped around their circumstances rather than a standard template, with options laid out clearly and the time taken to talk them through.
- An integrated team. Clients valued being able to access business advisory, accounting, wealth management, audit, lending and salary packaging through one firm, with teams that talk to each other, so nothing falls between the cracks.
A team that backs it up
The NPS result follows Prosperity's Great Place To Work® Certification™ in Australia for May 2026 to May 2027, based on confidential feedback from its people. Together, the two results reflect a consistent picture: clients say they'd recommend the firm at record levels, and the team behind that experience say they're proud to work here. Prosperity is currently recruiting across its Sydney, Newcastle and Brisbane offices.
About the Net Promoter Score
The Net Promoter Score is a widely used measure of client advocacy, calculated from a single question: how likely are you to recommend us to a colleague, friend or family member? Prosperity's score of 68 sits well above the professional services benchmark of 50.